品牌介绍
品牌历程
1993年3月,皇家宝贝诞生于台湾,首创婴童用品以药房为销售渠道载体,成创新营销经典范例,开场行业销售模式先河。
In Mar. 1993, “Royal sonny” was born in Taiwan, it was initiated that infant and children supplies were sold through the marketing channel of pharmacy, forming a classical example of marketing innovation, and breaking a new path for the same industry marketing pattern.
1995年7月,1200家销售网点遍布全台,成为台湾名副其实的行业龙头。
In July 1995, there were 1200 sales outlets around Taiwan, it became the leading company in Taiwan worthy of the name.
1998年1月,“皇家宝贝”正式登陆中国大陆,在厦门经济特区设立国内总代理。
In Jan.1998, “Royal sonny” entered the china mainland market and set a general agent in Xiamen special economic zone, china mainland.
1998年9月,皇家宝贝大陆首家旗舰店在厦门亮相,并创下单店月销量18万的佳绩。同年皇家宝贝进驻国内顶级核心龙头商圈—上海。
In Sep.1998, the first “Royal sonny” flagship shop made its debut in Xiamen and achieved a monthly sales volume of 180 thousand for the single shop. In the same year “Royal sonny” entered the top domestic business circle-Shanghai
2004年7月,皇家宝贝大陆网店达到350家。北京、上海、天津、广州、成都等一批新老市场销售布局日渐完善。
In July, 2004, “Royal sonny” china mainland online shops have reached 350.The sales distributions in Beijing, Shanghai, Tianjing, Guangzhou, Chengdu, and the more became better day by day.
2006年2月,公司迁址厦门朝日大厦,皇家宝贝现代化物流中心设立,开启了崭新的品牌运营之路
In Feb. 2006, the company moved to Asahi Building in Xiamen, “Royal sonny” had its modern logistic center built up, opening a new brand operation path.
2010年10月,超1500平方米的现代化营运中心正式投入使用,为挑战新的市场高峰奠定了坚实的基础。
In Oct. 2010, the operation center with an area of more than 1500 square meters was put into use, which is a solid foundation for a new marketing height challenge.
2010年12月,在国内主流媒体湖南卫视上插播广告!
……明天:
……Future
我们会因为选择了皇家宝贝而感到骄傲!
We will feel proud for our choice of “Royal sonny
招商政策
(1)所有新开店/改造店详实资料(地址、位置、照片、图纸、租金/扣点、预测销售额)必须先经授权代理商确认,再交由皇家宝贝分管市场管理人员审核;
(2)所有参与补助计划的店铺必须先将详实资料申报,由皇家宝贝进行设计。施工结束再申报或者边施工边申报的店铺,均不得参与补助计划;
(
3)参与店铺原则上需安装由品牌公司提供的ERP系统。ERP系统推广支持方案详见支持政策
单店面积不少于30平方米,商场不少于25平方米(实用面积)算
招商优势
A、皇家宝贝孕婴店加盟者必须是年满18周岁具有完全民事行为能力的公民,法人和其他合法的组织。
B、对“皇家宝贝”婴童用品有较高认识,有信心、有爱心,喜欢孩童。
C、具有卓越的品牌意识、理念及营销运作能力,有事业心,具备知名服饰品牌成功经营背景更佳。
D、较好的个人素质和文化背景,精细、耐心、务实的工作作风。